Gilmore and Jooossens are at the forefront of curbing Big Tobacco’s influence worldwide. According to the American Cancer Society, "Luk Joossens has been one of the world’s foremost tobacco control advocates for almost 30 years. He is the author of more than 250 articles, reports, and presentations on various aspects of tobacco control. Among other achievements, his pioneering work on Belgium’s tobacco advertising ban, European Union tobacco subsidies, and international tobacco smuggling has established him as an expert on tobacco control policy, a relentless activist, and a versatile leader in the international tobacco control movement.”
Joossens and Gilmore teamed up to write an article in Tobacco Control , which highlights an unsettling connection between one of the world’s leading tobacco companies, its patented system to stop illicit tobacco trade, and the intergovernmental agency whose job is to enforce it.
Coming up next, we’ll reveal the results of Joossens and Gilmore’s findings, and dive into the haunting truth of a technology the tobacco companies want to use to regulate themselves.